Case Study


Its project management and prioritization platform, is used by thousands of internal and external stakeholders. Currently deployed in pioneer space exploration agencies and leading private universities for daily IT operations. Cloud migration engineers, software architects, chief technology officials and project managers are main target users.

My Role

Lead designer— research, design, testing

Tools & Technologies

Miro, Sketch, Invision, LAMP


October 2021 - Feb 2022


Our company is an Amazon Web Services (AWS) Premier consulting partner for extensive experience designing, developing, and managing mission-critical applications for Government, Education, and Commercial clients.

We had started losing business from our potential clients because we were not delivering our projects on time.

Uncovering the business problem

I decided to address the problem using the design thinking approach and invited the involved stakeholders for mutual discussion. The outcome of that meeting was “Project Managers are not assigning the tasks on time to the development team for them to work and deliver tasks on time”.

Understanding users

As we have an open-minded and fast-paced workplace, I designed and conducted a focused study group with six project managers to visualize their current and ideal solutions. I also recorded the observations on how they manage the resource allocation activities.

Out of all PMs, Alina was facing comparatively more problems and more expressing and able to talk on the behalf of all project managers.

“Most of the time, I am asking individuals regarding their availability.”

- Alina

“Using Skytracker resource allocation module, which is not friendly at all.”

- Alina

“Skytracker dashboard is not showing the status of resource allocation for instance, who is available, over-utilized or underutilized.”

- Alina

What they need ?

A Resource Management module with a user-friendly interface, quick to assign the tasks, edit/delete the allocations, and provide a visualization of the resource’s utilization within projects and for the overall organization.

How might we empower Alina however she can assign the tasks on time?


How might we provide Alina better visibility of resource utilization ?


Ideation as we have freedom

We brainstormed and generated fifteen ideas. And out of fifteen, we selected three tangible ideas to move forward.

An AI voice assistant follows the project manager’s instructions and acts accordingly.

- 1

A rich interactive calendar, the same as when we conduct meetings can simplify the learning curve.

- 2

Creating a centralized WhatsApp group

- 3

It’s time to finalize the best idea that gives more value to users and is feasible for the development team.

An interactive calendar idea got more votes to move forward and ultimately give more value to users.

- Prioritization matrix

Design explorations

--Make the interaction fun.
--Sense of achievement.
--Need for speed

- Design Principles

Interactive calendars came up with three different calendar concepts based on Microsoft calendar, Google calendar, and our calendar. Used Invision tool and tested these three variations on the users for two days. And the 3rd option was a clear winner because it was giving more flexibility to the users.

High fidelity

MVP resource allocation

How We Got There?

- Alignment with the team for Who, What and Wow
- Sharing updates to the user experience
- Inviting the users

V2 resource allocation
V2 Left task glance, right assign task modal
V2 Workload widget on dashboard

Observe. Reflect. Make

- Remove Saturdays, Sundays and public holidays from calendar.
- As we are integrating with Sage Intacct, which shows 15 days’ insight, we don’t need a week view in the calendar

Assign task : Left V6, Right MVP
Task : Left V6, Right MVP
Resource allocation dashboard widget MVP

Its Making Impact

Gathered over the course of 3 weeks.


- Task Success Rate


- Retention Rate


- Average Task Completion Time

by 73% and they want more

- Satisfaction